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High vis, hard hats and construction sites might seem a world away from social impact theory, but that’s where proud Wiradjuri woman Madison Page is putting it into practice.  

As Senior Advisor, Diversity, Indigenous and Social Inclusion at CPB Contractors, Madison brokers opportunities for First Nations businesses and workers across some of Australia’s biggest infrastructure projects. She’s also completing an MBAX (Social Impact) to translate good intentions into concrete results.

Q: What does a social impact job look like on a billion-dollar build?

A: No two days are ever really the same. I might be shaping tender strategies, chatting with Aboriginal businesses and social enterprises or looking at employment pathways for mob. I also co-chair the NSW Awards and Submissions Committee for the National Association of Women in Construction, it’s a big event for over 1,200 people with 13 categories.

Q: Tell us about your journey into a social impact career…

A: I started out studying marine biology! I was looking for ways to apply my skills in sustainability roles. I landed a graduate role at John Holland and was offered a rotation in Indigenous engagement, and I thought, ‘You can’t say no to an opportunity like this.’ I didn’t even know working in Indigenous and social inclusion existed in construction. I ended up never doing the environmental rotation, I just stayed with social inclusion everything clicked.

MBAX Social Impact student Madison Page meets with First Nations businesses
Social Impact in Australian Construction, MBAX Social Impact student Madison Page

Q: When did you decide to study the Graduate Certificate in Social Impact at ²ÝÝ®ÊÓÆµ?  

A: I needed something that bridged my environmental background with the Indigenous engagement and social work I was doing. The Graduate Certificate in Social Impact did that. It gave me the analytical tools like social‑return‑on‑investment that a lot of people in this space don’t have. That pushed me to dive into the AGSM MBA (Social Impact) so I could back my ideas with solid business logic.

Q: How is your Social Impact MBA shaping your approach to work?

A: It’s given me commercial and business acumen. When you’re the youngest - and often the only woman - in a room of engineers, being able to translate values into margins and schedules earns credibility. Everything I learn, I can apply the next day.

Q: Why is a career with purpose important to you?

A: My uncle told me early on: everything you do is for mob. That’s my compass. I remind myself of that because it’s easy to get caught up in corporate politics. I’ve enjoyed privileges many in community haven’t; it’s on me to help create opportunity for others.

Q: Big picture, tell us about your vision for social impact…

A: Long‑term, I want to be at the executive table so impact guides business decisions from the start. The goal is for roles like mine not to have to exist because it should just be BAU, ‘Business as Usual’.

Q: What is your advice for professionals considering studying social‑impact?

A:  Jump in, it’s really rewarding. The content is interesting and engaging, and you’re surrounded by like‑minded people who’ll pop up in your career years later. I’ve been on job sites with classmates and it’s great to work with people who share the same mindset. And if you are thinking about applying for a scholarship, go for it. The scholarships are more than funding – it’s a platform. It’s backing you to lead change.

Social Impact in Australian construction